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    • Transavia — Flying the low-budget airline, it’s a pleasure!

    Services

    Interactive Print Strategy Visual identity Motion
    The rebranding of Transavia was prompted by Air France–KLM’s decision to strengthen its position in the low-cost market. The plan: transform Transavia from a charter airline aimed at holidaymakers, to a quality budget airline catering for a wider audience, including business travellers. The re-branding was an integrated process combining company strategy, e-commerce and brand design. With leading digital agency Mirabeau, Transavia began to work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and visual identity (in accordance with Mirabeau’s e-commerce strategy and concept) Studio Dumbar was invited to join the team.

    Strategy

    The design of the logo and visual identity of the Dutch Railways is part of our own heritage. Gert Dumbar designed the NS logo as a creative director at Tel Design. In 1977 he established Studio Dumbar, who worked on Dutch Railways projects throughout the 1980s, including information graphics for route planners and timetables that are still in use today. The NS logo remains one of the oldest logos still in use; the lifespan and benchmark status of this project is testament to identity design at its best. To further perpetuate this vitality, NS asked us to update the visual identity.

    Strategy

    The design of the logo and visual identity of the Dutch Railways is part of our own heritage. Gert Dumbar designed the NS logo as a creative director at Tel Design. In 1977 he established Studio Dumbar, who worked on Dutch Railways projects throughout the 1980s, including information graphics for route planners and timetables that are still in use today. The NS logo remains one of the oldest logos still in use; the lifespan and benchmark status of this project is testament to identity design at its best. To further perpetuate this vitality, NS asked us to update the visual identity.

    Strategy

    The design of the logo and visual identity of the Dutch Railways is part of our own heritage. Gert Dumbar designed the NS logo as a creative director at Tel Design. In 1977 he established Studio Dumbar, who worked on Dutch Railways projects throughout the 1980s, including information graphics for route planners and timetables that are still in use today. The NS logo remains one of the oldest logos still in use; the lifespan and benchmark status of this project is testament to identity design at its best. To further perpetuate this vitality, NS asked us to update the visual identity.

  • More projects

  • Mauritshuis — Mauritshuis

  • Boskalis

    • We are always happy to meet new people. Give us a call+31 10 448 22 22, emailhello@studiodumbar.comorvisit us